The first ever Fifi Friendly blog covered Salt of the Earth deodorant and it dawned on me that even though I am fairly liberal about applying my Salt of the Earth Deodorant ever morning, it takes forever to go through even the travel size of this deodorant. I am sure I used to go through a deodorant a month, at least, prior to switching over. Yet this lasts 5 months! Salt of the Earth is Fifi Friendly, natural, compact in size, effective, clearly long lasting and fantastic value for money. Salt of the Earth rocks!