From pinning interior design ideas for your kitchen to holidays inspiration and beauty tips, Pinterest is a great way to check out emerging trends. There are a whopping 48 million beauty pinners on Pinterest …. which leads to some pretty insightful information. In 2017 the mascara that was pinned the most, globally, was the paraben free and vegan friendly Better Than Sex Mascara from Too Faced. Luckily for us in the UK the social media favourite Too Faced opened its flagship store in London’s Carnaby Street at the end of 2017. What better time to do a little best of Too Faced to include it in.