When I had the pleasure of meeting the Aurelia Probiotic Skincare team at Space NK in Edinburgh, not only did I get to meet the Founder of the brand, Claire Vero, but I also got to trial her products by means of a facial. Aurelia has been getting a lot of great press recently and it doesn’t take long to find out why.
Since Claire – a former Marketing Director for GlaxoSmithKline’s Global Dermatology Centre of Excellence – founded Aurelia in January 2013 their rise continues to be truly stratospheric. It is amazing to think that the team were working from Claire Vero’s dining table to begin with. Things to be applauded on top of the actual range itself are
- Aurelia has won an astounding 23 awards in it’s first 22 months
- Sold out on Net-a- Porter within 72 hours of launch and was 1 of 15 brand’s chosen to be in the first ever Net-a-Porter beauty edit
- First brand ever to move from table to it’s own counter in the iconic and exclusive beauty hall at Liberty London
- Launched in 15 Space NK stores in September 14 with unparallelled success.
- Their Founder, Claire, is in 2014 Management Today’s 35 under 35 to watch
- Currently in 2014 available in 8 countries…..watch this space
A little more about Aurelia
If I was writing a dissertation on Aurelia, I would actually have no issue with my word count… I have a load to say. The problem I have is where to start and which product to lead with, so let’s start with more on the brand.
What is Aurelia Probiotic Skincare? A scientifically proven and evidence based range of 10 skincare products that use next generation pro-biotics, repair and peptide technologies with ethically sourced BioOragnic botanicals from Africa.
In short Aurelia meticulously blends nature and science together to make an utterly exquisite skincare range that is proven to work. Believing that one of the main causes of ageing in skin is down to inflammation, Aurelia uses probiotics to protect, stabilise and boost the skin’s natural defence system. Even down to counteracting the effects of sun exposure….. just what my wrinkles need!!
An instant exfoliator
This balm is really pleasant to have on your skin. It smells great, hints of orange and the uplifting aroma of eucalyptus, chamomile, bergamot and rosemary. As its signature blend of probiotic and peptide complexes take to work it isn’t uncomfortable on the skin at all. After 5 minutes, I massage the product in circular motions to boost circulation to the skin.
Pretty instantly I could feel the beads working but my skin never felt scratched. Next step is to add some water to the balm. This is is where it revolutionised from a thick balm into a milk like texture. Once emulsified it was really easy to rinse off.
Not like the other masks
Unlike many enzyme masks my skin is not red after use. It also feels amazing… we are talking baby soft here. Congested pores are annihilated… in a gentle way. I can understand why you can use this in the morning or evening. In the morning this fantastic brightening and clarifying product to give you a good canvas for your morning routine.
To be fair I am not sure I would actually need to moisturise after it. My skin felt surprisingly hydrated after use. In the evening it would purge your skin of congestion and dullness to leave the it balanced and an optimum base to give your skin a treat with the sublime Aurelia Cell Repair Night Oil.
I love this product. I call it my potent skin perfecting polish as it succeeds in transforming my skin to having a spruced up and radiant complexion. On any given day my skin can be anything from tired looking and sometimes congested around the t-zone. Generally it looks a bit dull and needing an overhaul. I love it. Costing £57 for 75ml I am happy to pay this amount as I get great results.
Refine and Polish is brilliant as an instant exfoliator in the morning. It certainly wakes my skin up and refreshes it for the day ahead.
Fifi the apprentice?
Claire and her team’s clear passion for her brand and fastidious attention to detail is very apparent. These two qualities don’t often come hand in hand with congeniality and approachability. In fact, I have to say that Claire and her Marketing & Digital Director Hannah were up there with some of the nicest people in this industry that I have ever met!
Aurelia as a brand is one of the best that I have tried. The Aurelia website is comprehensive, holds a great video section and each product has its own extensive ingredient list….. I wish more brands were as consumer friendly. Wondering if I should give up the day job and go and work for this wonder brand…. Fifi the apprentice?
100% 5* Fifi Friendly!
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